WHY WE DO WHAT WE DO:
• simplify the shopping experience
• bring the shopping experience to life
• develop unique solutions to every opportunity
• exceed customers' expectations
HOW WE DO WHAT WE DO:
• always design for the customer
• collaborate with the client throughout the project
• provide strategy and purpose behind all design
• develop creative, yet attainable, solutions
• have fun doing it
1. The best way to get great ideas is to get lots of ideas and throw the bad ones away.
2. Create ideas that are 15 minutes ahead of their time...not light years ahead.
3. Always look for a second right answer.
4. If at first you don't succeed, take a break.
5. Write down your ideas before you forget them.
6. If everyone says you are wrong, you're one step ahead. If everyone laughs at you,
you're two steps ahead.
7. The answer to your problem pre-exists. You need to ask the right question to
reveal the answer.
8. When you ask a dumb question, you get a smart answer.
9. Never solve a problem from its original perspective.
10. Visualize your problem as solved before solving it.
-Charles Chic Thompson
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